IDC ANALYST BRIEF

Media and Entertainment Trends Transforming Digital Infrastructure

Explore the latest trends in infrastructure modernization within the Media & Entertainment industry with insights from IDC Analyst Alex Holtz.
Read the brief to learn about: 
  • key trends and technologies driving change across the media production pipeline
  • how modernized digital infrastructure can boost productivity
  • infrastructure challenges affecting technology adoption and scale
  • impact of real-time and AI augmentation on production workflows
  • how to derive strategic and financial gains from infrastructure investments

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What's driving infrastructure modernization in Media & Entertainment?
Rapid tech advancements and shifting viewer preferences are driving the industry to speed up production and meet demand for binge-worthy content. Ad-supported streaming with AI-driven ads addresses subscription fatigue, while virtual production and live VFX editing boost real-time capabilities.
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New technologies, old infrastructure 
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Cost-innovation tradeoffs
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A simpler approach
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Systems designed for sustainability

Don't just take our word for it

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M&E companies continue their digital transformation, prioritizing technology that helps in the long term to become more innovative, cost-efficient and profitable.

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Alex Holtz

Research Director, Worldwide Media & Entertainment Strategies, IDC

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